Ferrero partners with Sourcemap for the tracing of its hazelnut value chain
Ferrero is pleased to announce a new partnership with Sourcemap, a leading provider of supply chain mapping, traceability, and transparency solutions for companies across multiple industries.
Ferrero is committed to achieving full traceability of its sourced hazelnuts. Sourcemap’s state-of-the-art technology provides a comprehensive platform to visualize supply chains and enhance traceability, further strengthening Ferrero’s efforts in this regard in working with its suppliers to achieve greater transparency. Through Sourcemap’s platform Ferrero will have the possibility to collect key data on social and agricultural practices, validate the value chain through data science and ensure that performance is continuously improving.
Most of the world’s food supply chains, including Ferrero’s global sourcing activities, are facing the same commonality: complexity. The hazelnut supply chain has specific challenges, highlighted by the fact that, for example, in Turkey there are currently around 470,000 officially registered hazelnut farmers. Using the most advanced technologies for traceability will further strengthen governance and also mitigate the potential short-term impact on Ferrero’s progress as a consequence of Covid-19.